Foundation, Defined
Ground Zero is where every journey begins.
Before momentum. Before recognition. Before results.
Every athlete, creator, and leader — even the greatest — started here. This release exists as a reminder that wherever you are in your journey, consistency and pressure create elevation. Keep moving. Keep building. Eventually, you reach the top.
The Ground Zero Foundation Series introduces two essential silhouettes designed to support that climb — built for motion, resilience, and daily progression.
Details That Matter
Every element serves a purpose.
From the reinforced zipper engineered for long-term reliability, to the minimalist Ground Zero hardware — each detail reflects durability, restraint, and intent. No branding for attention. Only markers for those who recognize quality when they see it.
Luxury lives in what doesn’t need to be explained.
Identity at the Core
The Ground Zero Acid Washed Fade Hoodie carries its story on the back.
Heavyweight cotton meets a custom wash process that gives each piece its own character — raw, imperfect, and intentional. The relaxed, slightly cropped silhouette creates a modern drape, while the back branding anchors the hoodie in the Ground Zero philosophy: foundation before elevation.
This is not just something you wear.
It’s a reminder of where every journey begins.
Precision in the Smallest Details
The foundation of performance lies in reliability.
A reinforced, smooth-glide zipper anchors the Ground Zero Performance Motion Jacket, engineered to withstand daily movement while maintaining a clean, controlled finish. Subtle Ground Zero hardware marks the piece quietly — a signal of quality meant for those who notice craftsmanship without being told.
Designed for longevity. Built to move forward.
Built for Motion
The Ground Zero Performance Motion Jacket is precision in motion.
Lightweight, structured, and fluid — designed to move as you move.
Its technical nylon shell delivers quiet performance with a refined edge, while the athletic cut creates a sharp silhouette without restriction. From unpredictable weather to everyday movement, this piece adapts without announcing itself.
Performance, elevated.
Structure Meets Identity
The back of the Ground Zero Performance Motion Jacket reflects balance and restraint.
A slightly cropped silhouette paired with a wider hem creates a sharp, modern shape that holds structure through movement. Subtle branding anchors the piece without overpowering it — allowing the jacket to integrate effortlessly into any setting.
Engineered to move forward. Designed to stand apart quietly.
