The 5 Secrets We Use to Find Trusted Influencers and Ambassadors (And How You Can Too)
When you think about brand partnerships with influencers and ambassadors, you might imagine complicated contracts, huge marketing budgets, and endl...
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The 5 Secrets We Use to Find Trusted Influencers and Ambassadors (And How You Can Too)
When you think about brand partnerships with influencers and ambassadors, you might imagine complicated contracts, huge marketing budgets, and endl...
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3 Eye-Opening Lessons We Learned at the 2025 Las Vegas Sourcing at MAGIC
Sourcing the right fabrics and suppliers is one of the most challenging (and exciting) parts of running an activewear brand. This year, we took a t...
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Tie Dye vs. Acid Wash: What’s the Real Difference Everyone’s Talking About?
Tie dye and acid wash—two iconic styles that have taken the fashion world by storm. They’ve both had their moments of fame, cycling in and out of t...
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5 Signs of High-Quality Activewear: What to Look for Before You Buy
When it comes to activewear, not all pieces are created equal. Sure, that new pair of leggings or workout top may look good on the rack, but will ...
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What We Learned About Screen Printing Logos: Avoiding Cracks and Fading
Screen printing is one of the most popular methods for applying logos to activewear—and for good reason. It’s bold, versatile, and gives you the f...
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The Top 3 Activewear Trends You Need to Know This Season
Activewear isn’t just for the gym anymore—it’s become a staple of modern style. Whether you’re running errands, heading to yoga, or embracing a co...
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Stitch or Stick? Our Journey to Finding the Best Activewear Logo Method
When we set out to create our activewear line, we knew the logo was going to be a big deal. It’s more than just a symbol—it’s the face of the bran...
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From Concept to Closet: 6 Insights We Gained Creating Our Own Activewear Line
Creating an activewear line is no small feat. From nailing the perfect designs to finding trusted suppliers, here are 6 key insights we learned du...
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Does Lululemon's Price Tag Really Mean Better Performance, or Are You Just Paying for the Name? How much does it really cost? Here is all you need to know.
Let's cut through the hype and get real about Lululemon. Sure, their leggings may make your butt look great, but are they truly worth the eye-water...
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The Secret to Making Your Activewear Last Longer: Simple Hacks You’re Probably Missing
Tired of replacing your activewear after just a few months? Learn simple hacks that will make your workout gear last longer and look better with ea...
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Introducing the HydroFlex Waterproof Reflective Hoodie: Where Comfort Meets Innovation
It started with a simple idea—a vision that grew from countless conversations with city dwellers, urban explorers, and those who understand the bal...
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Why Do My Gym Clothes Smell Even After Washing? Here’s How to Keep Them Fresh for Good
We’ve all been there—you toss your gym clothes in the wash after a tough workout, only to pull them out later and notice that funky smell is still ...
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