SHBA MOVEMENT: Decoding the Language of Logos

Your logo is more than just a picture; it's the face of your brand, the silent handshake that introduces SHBA MOVEMENT to the world. It embodies your values, speaks to your target audience, and leaves a lasting impression. But with so many logo types available, choosing the right one can feel like navigating a fitness obstacle course. We're here to break down the different types of logos and guide you through the pros and cons of each, ensuring you select the perfect symbol to represent your activewear brand.

Heat Press Logos

Silicone Heat Press

These are known for their high durability and resistance to high temperatures, stretching, and fading. Silicone can maintain its color and shape through numerous washes and is often used on swimwear and performance athletic wear.

  • Pros: Durable, raised texture offers a premium feel, ideal for detailed designs.

  • Cons: Limited color options, thicker profile might feel bulky on some fabrics.

Flat Heat Press

These typically refer to logos applied with thermoplastic polyurethane (TPU) or similar materials. While they can also be durable, they may crack over time with repeated stretching or improper care.

  • Pros: Thin and flexible, wider color range, cost-effective.

  • Cons: Less depth and texture compared to silicone, may crack over time.

Vinyl Heat Press

Vinyl is widely used for its versatility and durability. High-quality vinyl can last a long time, but lower-quality vinyl may peel or crack with wear and washing.

  • Pros: Vibrant colors, intricate designs possible, affordable.

  • Cons: Can peel or fade over time, not as breathable as other options.

    Beyond Heat Press


    This isn’t a “heat press” in the traditional sense, as the ink is fused into the fabric. It is extremely durable and is best suited for polyester fabrics. Sublimated prints do not peel, fade, or crack.

    • Pros: Seamless integration with fabric, vibrant colors, highly durable.

    • Cons: Limited to light-colored fabrics, initial setup cost can be high.

    Screen Printing

    These are also very durable if cured correctly and can last as long as the garment itself when properly cared for.

    • Pros: Classic, bold look, versatile on various fabric types, cost-effective for larger quantities.

    • Cons: Limited color gradients, intricate designs might be challenging.


    • Pros: Luxurious, textured feel, highly durable, adds a touch of sophistication.
    • Cons: Limited color options compared to printing, more expensive than some methods.

    Our Considered Approach

    At SHBA MOVEMENT, we understand the impact your logo has on your brand identity. That's why we meticulously weigh the pros and cons of each logo type, considering factors like:

    • Fabric type and breathability: We ensure our logo choices complement the functionality of our activewear.

    • Durability and washing instructions: Your logo should withstand rigorous workouts and frequent washes.

    • Brand personality and target audience: Our logo reflects the energy and performance values we embody.

    • Cost-effectiveness and scalability: We find the balance between affordability and brand representation.

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